About
Retail analysts first
tekda is a team that has spent more than ten years in retail analytics. We build the forecasts, models and reports we always wanted when we worked inside retail businesses.
Why retail
We know how buying, pricing, stock and store operations actually work, and we build tools around them.
That means fewer meetings to explain what a promotion calendar or a planogram is, and models that respect the way your team makes decisions. We work with retailers and e-commerce businesses.
How we work
Four habits that run through every project.
Start with the decision
We begin with the question your team needs to answer, such as how much to order or when to mark down, and work backwards to the model.
Test against today
Every model is compared with the method you use now. If it does not do better, we tell you.
Explain in plain language
We show what drives a forecast or a price, and where the model can be wrong, so your team can trust it and challenge it.
You own what we build
Models, code and documentation are handed over, and your team can run them without us.
Beyond analytics
For clients who want one team for both, we also look after day-to-day IT support and websites.